how to write social media bios that stand out

Your social media bio is prime real estate. It's often the first thing people see when deciding whether to follow you. Make those few lines count.

what a bio should accomplish

• Tell people who you are
• Explain what value you provide
• Show personality
• Include a call to action
• Make people want to follow

character limits by platform

• **Twitter/X:** 160 characters
• **Instagram:** 150 characters
• **LinkedIn:** 2,600 characters (but first 300 matter most)
• **TikTok:** 80 characters
• **Facebook:** 101 characters

the formula

[Who you are] + [What you do/share] + [Who you help] + [CTA/Link]

Example: "Marketing strategist | Sharing growth tactics that actually work | Helped 50+ startups scale | Free guide below 👇"

platform-specific tips

Instagram: - Use line breaks for readability - Include relevant keywords - Use emojis strategically - Optimize link in bio

Twitter/X: - Get to the point fast - Show personality - Include your unique angle - Location can matter for local businesses

LinkedIn: - Lead with value proposition - Include keywords for search - Professional but personable - Results and credentials matter

TikTok: - Very short - prioritize ruthlessly - Can be casual and fun - Tell people what content to expect

what to include

For creators: What content you create + for whom For professionals: Role + expertise + achievement For businesses: What you sell + who it's for + differentiator For personal: Interests + personality + location

power elements

• Specific numbers ("10K+ followers helped")
• Social proof ("Featured in Forbes")
• Credentials ("CPA, MBA")
• Personality markers ("Coffee addict ☕")
• Clear CTA ("DM for collabs")

common mistakes

• Too vague ("I love life!")
• Too long for the platform
• No clear value proposition
• All emojis, no substance
• Outdated information
• Trying to appeal to everyone

emojis: yes or no?

Emojis can: - Add visual interest - Save character space - Show personality - Separate sections

But don't overdo it. 2-4 emojis is usually the sweet spot.

link optimization

Your link matters: - Use a link-in-bio tool if you need multiple links - Change it based on current promotions - Track clicks to measure effectiveness - Make sure it's mobile-friendly

update regularly

Your bio should evolve: - Update achievements - Refresh seasonal elements - Test different versions - Remove outdated references

examples by category

Creator: "Teaching you to cook restaurant meals at home 👨‍🍳 | 500+ recipes | New videos every Tuesday & Friday"

Professional: "Product Manager @Google | Previously @Startup | Writing about career growth in tech"

Business: "Handmade jewelry made in India 🇮🇳 | Free shipping over ₹999 | Shop our new collection 👇"

Your bio is a first impression that can be updated. Test different versions and see what resonates with your audience.