how to write podcast show notes that boost downloads

Show notes are often an afterthought, but they're essential for podcast SEO, listener value, and professionalism. Great show notes can significantly boost downloads.

why show notes matter

• **SEO:** Podcasts aren't searchable, but show notes are
• **Value:** Give listeners resources and references
• **Accessibility:** Help hearing-impaired audiences
• **Promotion:** Shareable content for social media
• **Professionalism:** Shows you care about quality

the anatomy of great show notes

Episode title: SEO-optimized, compelling Summary: 2-3 sentence overview Timestamps: Key moments with times Key points: Main takeaways Resources: Links mentioned Guest info: Bio and links CTA: What to do next

writing the summary

Your summary should: - Hook with the main value proposition - Include target keywords naturally - Tease interesting moments - Be scannable (2-3 sentences)

Example: "What if you could double your productivity without working more hours? In this episode, we break down the time-blocking method that top CEOs use. Plus, three apps that actually help (and two that don't)."

timestamps that help

Format: [MM:SS] Topic

• [00:00] Introduction
• [02:30] Guest background
• [08:15] The three-pillar framework
• [15:00] Common mistakes to avoid
• [22:30] Rapid fire questions
• [28:00] Where to find the guest

Add timestamps for key topics, not every minute.

key takeaways section

Bullet point the main lessons: - Summarize actionable insights - Include memorable quotes - Make them standalone valuable - Limit to 5-7 points

resource links

Include every link mentioned: - Books discussed - Tools recommended - Articles referenced - Guest's website and social - Previous related episodes

Format: [Resource name](URL) - Brief description

seo optimization

Include keywords naturally in: - Episode title - Summary paragraph - Headings and subheadings - Alt text for images

Research what your audience searches for.

guest sections

For interview episodes: - Guest bio (2-3 sentences) - Where to find them (social links) - Their current project or book

Make it easy for guests to share.

calls to action

Every show notes should include: - Subscribe prompt - Review request - Social media links - Newsletter signup - Related episodes

template for consistency

Create a template you use for every episode: - Consistent formatting - Same section order - Branded elements - Required fields

Consistency builds professionalism.

repurposing show notes

Turn show notes into: - Blog posts - Social media content - Email newsletter excerpts - Audiograms with quotes

One episode, multiple content pieces.

common mistakes

• No timestamps
• Missing links that were mentioned
• Too brief (just the title and a sentence)
• Too long (thousands of words)
• Not optimized for search
• Forgetting the CTA

Show notes are your podcast's written companion. Give them the attention they deserve.