cover letter tips that actually work in 2025

Cover letters still matter in 2025. While some recruiters skip them, many hiring managers use cover letters to shortlist candidates. A strong cover letter can be your competitive advantage.

personalize every letter

Generic cover letters get generic results. Research the company, mention specific projects or values that resonate with you, and explain why you want this particular role at this particular company.

hook them in the first line

Skip the boring "I am writing to apply for..." opener. Start with something memorable — a relevant achievement, a connection to the company, or a bold statement about what you bring to the table.

show, don't tell

Anyone can claim to be a "hard worker" or "team player." Instead, provide brief examples that demonstrate these qualities. "Led a cross-functional team of 8 to deliver a product launch 2 weeks ahead of schedule" beats "I'm a great leader" every time.

address the job requirements

Read the job description carefully and directly address the top 3-4 requirements. Show the hiring manager you understand what they need and explain how you deliver it.

keep it short

Three to four paragraphs is ideal. Hiring managers are busy — respect their time. Cover the essentials: why this company, why this role, why you, and a clear call to action.

match the company tone

A cover letter for a creative agency should feel different from one for a bank. Research the company culture and adjust your tone accordingly while remaining professional.

structure that works

Paragraph 1: Hook + why this company Paragraph 2: Your relevant experience and achievements Paragraph 3: Why you're the right fit Paragraph 4: Call to action and thanks

avoid these mistakes

• Repeating your resume word-for-word
• Focusing on what you want instead of what you offer
• Typos and grammatical errors
• Being too formal or too casual
• Making it longer than one page

the follow-up matters

After submitting, follow up within a week if you haven't heard back. A brief, polite email shows genuine interest and keeps you top of mind.

A well-crafted cover letter takes time, but it's worth the investment when it helps you land your dream role.